SEO FOR CREATIVES AND SERVICE BUSINESSES
Get found by more of the right clients.
I help photographers, creatives and service businesses improve their visibility across Google and AI search with practical SEO, useful content and technical improvements that support real enquiries.
Practical advice. Clear priorities. No mysterious agency waffle.
A clearer route to growth
SEO should help your business become easier to find, understand and trust.
01. Find the gaps
Identify the technical, content and authority issues holding your site back.
02. Prioritise the work
Focus first on the changes most likely to improve visibility and enquiries.
03. Measure what matters
Track impressions, clicks, rankings and genuine leads rather than vanity metrics.
Experience across the platforms creative and service businesses use every day
WHAT GOOD SEO SHOULD DO
More visibility is useful. Better visibility is what grows a business.
The goal is not to attract everyone. It is to help the right people find the right page, understand what you offer and feel confident enough to contact you.
01
Reach relevant searches
Build visibility around the services, locations and problems that genuinely match your business.
02
Explain your value clearly
Create pages that make sense to people, Google and the AI systems interpreting your business.
03
Turn attention into enquiries
Connect useful information, strong service pages and clear calls to action into one sensible journey.
FEATURED CASE STUDY
From almost no visibility to 784 Google impressions a day.
I built a clearer website structure and developed an SEO strategy around the searches couples were actually making. The work included keyword research, technical improvements, content optimisation, image and video optimisation, and relevant authority building.
The result was growth from virtually no organic visibility to 784 Google Search impressions per day, alongside improved rankings across locations in the UK, Malta and Poland.
WHO I HELP
SEO shaped around how your business actually wins work.
A wedding photographer, local plumber and commercial videographer need different pages, search strategies and proof. That is why the work starts with your market rather than a generic checklist.
Photographers
Build visibility for weddings, portraits, families, commercial work and the locations you genuinely want to serve.
Videographers
Help couples, brands and organisations discover your films through stronger service, location and portfolio content.
Plumbers
Appear when local customers search for urgent repairs, installations and specialist plumbing services nearby.
Electricians
Improve local visibility for domestic, commercial and specialist electrical work while strengthening trust.
Builders
Target the projects and areas that fit your business, from extensions and renovations to larger builds.
Roofers
Reach homeowners looking for repairs, replacements and specialist roofing services in your service area.
SEO SERVICES
The right mix of strategy, technical work, content and authority.
You may need a clear roadmap, hands-on improvements or ongoing support. I shape the work around the website you have and the growth you are trying to create.
SEO Audits
Find technical problems, weak pages, content gaps and missed opportunities, then turn them into a practical action plan.
SEO Consulting
Work directly with me to solve problems, review priorities and make confident decisions about your website and search strategy.
SEO Content
Create service pages, location content and useful resources that strengthen topical authority without sounding like keyword soup.
Authority Building
Strengthen your website with relevant links, brand mentions and authority signals that support—not replace—good content.
A PRACTICAL PROCESS
Four stages. Clear priorities. No busywork for the sake of a report.
01
Understand
Review your website, competitors, search demand, analytics and current performance.
02
Prioritise
Separate high-impact opportunities from the jobs that can safely wait.
03
Improve
Strengthen technical foundations, content, internal links and authority.
04
Measure
Use real search and enquiry data to refine what happens next.
SEARCH IS CHANGING
Google is no longer the only place your customers search.
People now discover and compare businesses through Google Search, AI Overviews, ChatGPT, Gemini and Perplexity. The same foundations still matter: clear entities, useful content, technical accessibility, authority and consistent information.
I help make your business easier for both people and search systems to find, interpret and trust—without throwing away the SEO work that already drives results.
One search strategy. More places where your business can be discovered.
15+
Years improving websites and search visibility
1-to-1
Direct support without account managers
Multi-platform
WordPress, Squarespace, Wix, Showit and more
Measured
Clicks, impressions, rankings and enquiries
USEFUL RESOURCES
Start improving your website before we ever speak.
These guides and tools are built to make SEO easier to understand and more useful in the real world.
Guide
SEO for Photographers
A practical guide to keywords, content, images, technical SEO, local search and measurement.
Toolkit
Free SEO Tools
A collection of useful tools for research, page reviews, technical checks and performance monitoring.
Free Chrome Extension
SEO Tog Inspector
Check metadata, headings, keyword usage, images, links and useful technical details without leaving the page.
A PERSONAL SEO CONSULTANCY
You work directly with me from the first conversation to the final recommendation.
I have been improving websites and helping businesses grow their visibility for more than 15 years. Today, I bring that experience to photographers, creatives and service businesses that want practical advice, honest priorities and a strategy they can actually understand.
READY FOR A CLEARER PLAN?
Let’s make your website easier to find – and much harder to ignore.
Whether you need an audit, strategic support or ongoing SEO work, I’ll help you identify the opportunities that matter and turn them into a sensible plan.