SEO AUDIT SERVICE
SEO Audit Service & Action Plan
Find out what’s holding your website back from ranking, attracting enquiries and being properly understood by Google and AI search.
I’ll review your technical SEO, content, site structure, authority and search visibility, then turn the findings into a clear, prioritised action plan you can actually use.
Practical recommendations • Plain-English walkthrough • Built around your business
YOUR AUDIT AT A GLANCE
A complete view of what needs attention
- Technical foundations and indexation
- Content, keywords and search intent
- Site structure and internal linking
- Local SEO and conversion paths
- Authority, backlinks and trust signals
- AI search and entity readiness
Clear priorities — not a 100-page data dump with no idea where to begin.
SEO work since 2010
Experience across technical SEO, content and organic growth.
Independent consultant
You work directly with me rather than being passed between departments.
Evidence-led decisions
Recommendations are based on your website, data and competitive landscape.
Google + AI search
The audit looks beyond traditional rankings and ten blue links.
What I check during your SEO audit
I don’t treat SEO as a collection of random green ticks. I look at how the technical setup, content, authority and user journey work together — because fixing one area while ignoring the others rarely moves the needle.
Technical SEO
- Crawlability and indexation
- Robots, canonicals and redirects
- Broken links and status codes
- Core Web Vitals and mobile usability
- Structured data and site security
Content & search intent
- Keyword and landing-page targeting
- Content gaps and topical coverage
- Duplicate or competing pages
- Titles, descriptions and headings
- Internal linking opportunities
Local SEO & conversion
- Google Business Profile signals
- Location and service-page structure
- NAP and business information consistency
- Calls to action and enquiry journeys
- Local competitor opportunities
Authority & trust
- Backlink quality and relevance
- Brand mentions and entity signals
- Author, About and Contact signals
- Experience and proof on key pages
- Competitor authority comparison
AI search readiness
- Clear business and service entities
- Consistent brand information
- Citable answers and useful page sections
- Schema and content alignment
- Visibility opportunities beyond Google
SEARCH HAS CHANGED
Google isn’t the only place people search anymore
A modern audit needs to answer more than “Can Google crawl this page?” It should also check whether search engines and AI systems can clearly understand who you are, what you offer, where you work and why your content is worth referencing.
- Clear service, location and brand entities
- Useful sections that answer specific questions
- Consistent business information across the website
- Structured data that matches visible content
- Original examples, proof and experience signals
FEATURED CASE STUDY
Wedding videographer grows search visibility
The project combined technical improvements, targeted content and ongoing SEO support. Search impressions grew from zero to 784, while the website gained visibility for targeted searches across several locations.
How the SEO audit works
The aim is simple: understand what is happening, decide what matters most and leave you with a sensible next step.
Share your website and goals
You complete a short questionnaire so I understand your business, priorities and current frustrations.
I collect the right data
I crawl the website and review the available Search Console, analytics and competitor information.
I diagnose the real issues
I separate genuine blockers from harmless warnings and identify realistic opportunities.
You receive a prioritised plan
Recommendations are ordered by impact, urgency and the effort required to implement them.
We walk through it together
A 60-minute video call gives you clarity, context and space to ask questions.
What’s included
- Full technical SEO review
- Google Search Console review when access is available
- Keyword, content and search-intent analysis
- Competitor and content-gap overview
- Internal-linking and site-structure review
- Backlink and authority assessment
- Local SEO review where relevant
- AI search and entity-readiness review
- Clear, prioritised action plan
- 60-minute video walkthrough
Implementation is separate. You can make the changes yourself, pass the plan to your developer, or ask me about further support.
Who is this SEO audit for?
The audit is no longer limited to photography websites. Photography remains my flagship specialism, but the same practical process works for creatives and service businesses that rely on being found online.
Creative businesses
Photographers, videographers and other creative businesses that need stronger visibility without losing the personality of their brand.
Local service businesses
Plumbers, electricians, builders, roofers and other service providers competing for valuable local searches and enquiries.
Websites that feel stuck
Sites with flat traffic, weak rankings, confusing architecture or plenty of content that simply isn’t attracting the right visitors.
HI, I’M MICHAL
A practical audit from the person doing the work
I’ve been working with SEO since 2010, helping businesses understand why their websites are not performing and what to do next. I combine technical analysis with content strategy, search intent, topical authority and conversion thinking — because an audit should support the business, not just produce a long list of errors.
You’ll work directly with me, and I’ll explain the findings in plain English. No mysterious scores, no scare tactics and no pretending every warning deserves the same priority.
Tools may include: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, PageSpeed Insights and manual competitor research.
SEO audit questions
A few straightforward answers before you hand over the keys to your website.
What is an SEO audit?
An SEO audit is a structured review of the factors affecting a website’s organic visibility. It looks at technical access, indexation, content, search intent, internal linking, authority, local signals and the user journey, then turns the findings into prioritised recommendations.
What access will you need?
The website can be reviewed without admin access, but Google Search Console and analytics access usually reveal far more useful information. I’ll only request the access that is genuinely needed for your audit.
Will you fix the issues found in the audit?
The audit and action plan focus on diagnosis, priorities and guidance. Implementation is separate, so you can complete the work yourself, use your developer, or discuss additional support with me.
Is this service only for photographers?
No. Photographers and videographers remain a key specialism, but the audit is suitable for creative businesses and local service businesses that depend on Google and online search for enquiries.
Can an audit improve AI search visibility?
An audit can identify whether your business, services and expertise are clearly represented in ways that search engines and AI systems can understand. It cannot guarantee a citation, but it can strengthen entity clarity, structured data, useful answers and the trust signals that support discoverability.
How quickly will I receive the audit?
Scope and turnaround are confirmed before the work begins because a small brochure website and a large content-heavy site require different levels of analysis. You’ll know the expected delivery date before committing.
READY FOR SOME CLARITY?
Find out what’s really holding your website back
Tell me about your website, what you’ve already tried and where you want the business to go. I’ll help you decide whether a full SEO audit is the right next step.