ONE-TO-ONE SEO ADVICE FOR CREATIVES AND SERVICE BUSINESSES
SEO consulting that turns confusion into a clear action plan
Sometimes you do not need another generic checklist or a mysterious monthly package. You need an experienced SEO consultant to look at your actual website, answer your questions and help you decide what to do next.
I offer practical one-to-one SEO consulting for photographers, videographers, creatives and service businesses that want clearer priorities, stronger visibility and fewer hours lost to contradictory advice.
YOUR CONSULTATION CAN FOCUS ON
The thing that is keeping you stuck
- Why important pages are not ranking
- Which services, locations or topics to target
- Whether your website structure makes sense
- What Google Search Console is actually telling you
- How to improve local and AI search visibility
- What deserves your time first—and what can wait
Bring your website, your questions and an open browser tab. We will work through the problem together on Zoom.
WHEN SEO CONSULTING MAKES SENSE
You do not always need a 40-page report
A full audit is useful when your entire website needs diagnosing. But sometimes the problem is more focused: a redesign is approaching, traffic has dropped, your location pages feel repetitive, or you simply cannot decide which SEO task deserves attention first.
That is where consulting works well. We can look at the decision in context, use the data you already have and turn a fuzzy SEO problem into a practical next move.
COMMON REASONS TO BOOK
- You are doing your own SEO and need expert direction
- Your designer or developer needs an SEO brief
- You are planning new service or location pages
- Your rankings changed and you want a second opinion
- You have Search Console data but do not know how to use it
- You want to understand how AI search affects your strategy
WHAT WE CAN WORK THROUGH
Practical SEO advice shaped around your business
I will not squeeze your website into a standard template. The conversation can focus on one urgent problem or connect several issues into a wider strategy.
SEO strategy and priorities
Decide what to improve first, how your services and locations fit together, and which tasks are likely to create meaningful progress rather than simply keeping you busy.
Keywords, content and topical authority
Choose realistic search topics, plan useful pages and articles, identify content gaps and build stronger relationships between your services, expertise and customer questions.
Website structure and internal linking
Clarify navigation, service hubs, industry pages, location architecture, content clusters and internal links so people and search systems can understand the website more easily.
On-page and technical troubleshooting
Work through indexing, crawlability, page titles, headings, duplicate content, Core Web Vitals, image optimisation, migrations or other technical questions affecting visibility.
Local SEO and trust signals
Improve service-area targeting, Google Business Profile strategy, reviews, business information, local relevance and the proof customers look for before making an enquiry.
Search Console and AI visibility
Interpret queries, impressions, clicks and indexing signals in Google Search Console, then connect traditional SEO with clearer entities, stronger evidence and content that AI systems can understand.
HOW THE CONSULTATION WORKS
A focused conversation, not an SEO lecture
The aim is to help you understand the problem, make a sensible decision and leave with a realistic order of action.
Choose the main problem
Before the call, make a short list of your questions and decide which decision matters most. This keeps the session useful rather than turning it into an SEO version of opening 37 browser tabs.
Work through it live
We meet on Zoom, share screens where useful and inspect the website, search results or available data together. I explain what I see in plain English and answer questions as we go.
Leave with clear priorities
You should finish the call knowing what to do first, what comes next and which tempting distractions can safely stay at the bottom of the list.
CONSULTATION OR FULL SEO AUDIT?
Choose the level of help your website actually needs
Both services are useful, but they solve different problems. Here is the simplest way to choose.
BOOK SEO CONSULTING WHEN
You need focused advice or a strategic second opinion
- You have specific questions
- You are choosing between several options
- You want help interpreting data
- You need direction before making website changes
- You prefer to implement the work yourself
CHOOSE AN SEO AUDIT WHEN
You need the whole website investigated
- You do not know what is holding the site back
- Several areas may need attention
- You want deeper keyword and competitor research
- You need a structured, prioritised roadmap
- You want technical, content and authority issues reviewed together
REAL SEO NEEDS MORE THAN RANDOM TACTICS
Clear strategy can change what a website is capable of
One wedding videographer had excellent work but almost no Google visibility. The solution was not one clever keyword. It involved a dedicated website structure, targeted research, better content, media optimisation and relevant authority-building.
The website went from zero visibility to reaching up to 784 daily Google search impressions, alongside stronger rankings across multiple locations.
FEATURED RESULT
0 → 784
daily Google impressions
A practical example of how the right structure, content and authority strategy can turn strong creative work into genuine search visibility.
WHO THIS IS FOR
Useful when you want expert help without handing over the steering wheel
SEO consulting is a strong fit when you want to understand the strategy and stay involved in the decisions.
- Photographers, videographers and creative businesses
- Plumbers, electricians, builders, roofers and other service businesses
- Business owners managing their own website
- Designers, developers and marketers who need SEO input
- Teams planning a redesign, migration or content expansion
Not sure whether your business fits? You can see the industries and search behaviours I work with on the Who I Help page.
A PERSONAL CONSULTANCY
You work directly with me
I am Michal, the person behind The SEO Tog. There is no account manager relaying your questions to somebody in another department. I look at the website, explain what matters and help you make decisions that fit your goals, resources and level of experience.
Good SEO consulting should leave you feeling clearer and more capable—not more dependent on confusing jargon.
SEO CONSULTING FAQS
Questions before you book
What happens during an SEO consultation?
We meet on Zoom and focus on the questions or decisions most important to you. Depending on the topic, we may review your website, search results, Google Search Console data, content plan, site structure or technical issue together.
Is SEO consulting only for photographers?
No. Photography is my strongest specialism, but I also work with videographers, other creatives and service businesses such as plumbers, electricians, builders and roofers. The advice is shaped around how your own customers search and choose a provider.
What should I prepare before the call?
Bring your website URL and a short list of questions. It also helps to know your main services, target locations and business goals. When the discussion involves performance data, have access to Google Search Console or other relevant tools so you can share the information on screen.
How is consulting different from an SEO audit?
Consulting is best for focused questions, decisions and troubleshooting. An SEO audit is a deeper investigation of the full website and is designed to produce a broader prioritised action plan. When the site has several unknown problems, the audit is usually the better starting point.
Can you implement the recommendations for me?
The consultation itself focuses on advice, explanation and priorities. Some implementation work may be available as a separate SEO service, depending on what the website needs. We can discuss sensible options during the call without turning the session into a sales pitch.
Can you guarantee first-page Google rankings?
No responsible SEO consultant can guarantee a specific ranking. Search results depend on competition, location, website quality, authority, intent and changes made by search engines. What I can provide is clear, evidence-led advice that improves the quality of your decisions and gives the website a stronger chance to perform.
Can we discuss visibility in ChatGPT, Google AI Overviews and other AI search tools?
Yes. We can look at how clearer entity signals, useful expert content, structured information, brand mentions, citations and traditional search visibility support discoverability across both Google and AI-assisted search experiences.
READY TO GET UNSTUCK?
Bring me the SEO question you keep going in circles with
We will look at the real website, cut through the noise and work out the next sensible step for your visibility, content or technical SEO.