Ever thought about boosting your online presence without breaking a bank? We’re about to spill the beans on the best free SEO tools for photographers.
Just practical tools to sprinkle some magic on your website and make you shine in the vast online world.
Gear up and let’s explore the world of freebies that can transform your photography website into an SEO powerhouse. These tools will help you with things like keyword research, blogging, finding new traffic sources and managing your SEO projects
List of Free SEO Tools for Photographers
Free SEO Tools
1. Google Search Console
Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor and improve their website’s performance in Google search results. This is a must-have for any website owner. Google Search Console lets you see how your site performs in search results. It highlights issues like broken links and indexing problems, and it provides data on clicks, impressions, and keywords.
Some of the key features of Google Search Console include:
- Performance reports
- Index coverage reports
- URL inspection tool
- Security issues
2. Keyword Planner
Keyword Planner is a free tool from Google that helps in finding the most relevant keywords for any website. It’s ideal for finding keyword ideas and understanding search volumes. While it’s designed for advertisers, it’s still a solid free option for website owners looking to uncover niche keywords.
You can use Keyword Planner to find relevant photography keywords related to their niche and optimize their website content accordingly. By researching the right keywords, photographers can target the right audience and increase their website’s visibility in search engine results pages (SERPs).
3. Keyword Surfer
Keyword research is one of the essential steps in SEO. For a lot of keywords you can use a traditional keyword research tool like SEMrush, Scrapebox or Ahrefs. These tools are great but they come at a price. An alternative and free way to go is to use Keyword Surfer Chrome extension for keyword research.
This simple Free Chrome SEO extension shows search volume and related keywords right in your browser and is perfect for quick keyword research while browsing.
4. Schema Builder
Add structured data to your site without coding. Schema Builder helps search engines understand your content better, improving your chances of getting rich snippets.
Schema markup code is used to help search engines to better understand what your pages are about. Generating and including schema code on your website can improve your SERP presence with rich snippets. These can be used to promote local businesses, organisations, events, reviews or FAQs pages. Schema Builder is another free SEO tool you can use to improve your SERP visibility and click through rates.
5. Moz Bar
MozBar is a free SEO toolbar from Moz, one of the leading SEO software providers. It is a browser extension available for Google Chrome and Mozilla Firefox. MozBar provides some useful SEO metrics and features that can help photographers optimize their website and improve their search engine rankings.
Photographers can use MozBar to gain valuable insights about their website’s SEO performance, such as: keyword research, link analysis, domain analysis (the famous Domain Authority aka DA).
6. Yoast or RankMath
Both Yoast and RankMath are great WordPress plugins to improve your onsite SEO. Yes this one is WordPress specific but a lot of us photographers use this blogging platform. These free seo tools for WordPress allow you to customise your meta titles and meta descriptions, set image alt descriptions check your blog post’s readability and can monitor internal links linking between your posts and pages.
These plugins can also generate an xml sitemap of your website that you can submit to Google Search console to improve the indexing of your site. With these sitemaps you can easily control what you want Google to index and exclude any less important pages within your site from the index.
7. Ubersuggest
Ubersuggest is a comprehensive keyword research tool that goes beyond basic keyword suggestions. It provides users with valuable insights into search volume, keyword difficulty, and related keyword ideas. You can use it to discover high-performing keywords relevant to your niche.
The free version is limited but still a viable option for small projects.
8. Diib
If you’re looking for an SEO tool that feels like a Swiss Army knife for your website, Diib might just be the perfect fit. It goes beyond just tracking your keyword rankings (though it’s great at that too) and dives into competitor analysis, website health checks, and even social and mobile optimization.
Diib’s Daily Health Score gives you a quick snapshot of how your site’s performing, while its Answer Engine dishes out actionable growth tips tailored to your analytics. Plus, you get access to seasoned SEO pros for that extra edge.
9. Answer The Public
Understanding the questions potential clients might have is crucial for creating content that resonates. This tool generates questions and phrases related to your keywords. Use it to find out what potential clients are asking and create content that answers their queries.
10. Google PageSpeed Insights
Page load speed matters for SEO. Google PageSpeed Insights shows how your site performs on desktop and mobile and provides tips to improve.
11. GTmetrix
Website speed is a critical factor for SEO success. GTmetrix is a powerful tool that analyzes a website’s performance, providing detailed reports on loading times and identifying areas for improvement. Photographers can use GTmetrix to ensure their websites load quickly, providing a positive user experience and potentially boosting search engine rankings.
12. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a desktop application that crawls websites, analyzing various on-site SEO elements. For photographers, this tool can identify issues such as broken links, missing meta tags, and duplicate content. By regularly using Screaming Frog, photographers can maintain a technically sound website, which is essential for effective SEO.
Premium All-in-One SEO Tools
13. Ahrefs
Ahrefs offers robust tools for keyword research, backlink analysis, and competitor tracking. The free version includes features like a keyword generator and backlink checker.
15. Semrush
Semrush is an all-in-one SEO powerhouse. Its free version includes domain analysis, keyword suggestions, and position tracking. The Keyword Magic Tool alone makes it worth trying.
Other Notable Tools
Not everything is directly about SEO, but some tools can make your workflow smoother.
16. Google docs, sheets and drive
Google Docs, Sheets, and Drive are three free tools offered by Google that can be extremely helpful for SEO purposes. While they may not be designed specifically for SEO, these tools can be used for a wide range of tasks related to SEO.
These tools are perfect for organizing your content ideas, tracking keywords, and storing files. Bonus: They’re free and easy to share with team members.
14. Trello
Trello is a project management tool that can be used for a wide range of tasks related to SEO. With Trello, you can create boards for different aspects of your SEO projects and easily collaborate with team members.
Using Trello for SEO can be very helpful. Here are some of the ways you can use Trello for SEO-related tasks:
- Content planning
- Link building
- Collaboration
- Task management
Recap
In today’s digital age, having a website is crucial for photographers to showcase their work and attract potential clients. However, having a website alone is not enough to ensure success. It’s essential to optimize your photography website for search engines so that your target audience can find your website easily. Search engine optimization (SEO) is the process of improving your website’s visibility in search engine results pages (SERPs) for relevant keywords.
Using free SEO tools can help photographers save time and money while improving their website’s search engine rankings. These tools provide valuable insights into how your website is performing in search engine results and identify opportunities for improvement. By using free SEO tools, photographers can:
- Identify relevant keywords to target
- Monitor website traffic and engagement
- Fix technical SEO issues
- Optimize content for search engines
- Track search engine rankings
Use free SEO tools for photographers like Google Analytics, Google Search Console, Keyword Planner, MozBar, Trello, and Google Docs to improve your website’s search engine rankings and drive more traffic to your website.
As a call to action, photographers should start using these free SEO tools today to improve their website’s visibility in search engine results and grow their business.
FAQs
Are there free SEO tools available for photographers and videographers?
Absolutely! There are several free SEO tools that can significantly benefit photographers and videographers. The article highlights tools like Google Search Console, Google Keyword Planner, and more, providing valuable insights without costing a penny.
Does Google offer any free SEO tools for website optimization?
Yes, Google provides free SEO tools that can enhance your website’s performance. Two notable tools mentioned in the article are Google Search Console (GSC) and Google Keyword Planner. GSC offers insights into website performance, while Keyword Planner assists in finding relevant keywords for optimization.
Just so you know: I’ve included some affiliate links. If you’d rather not use them, you can always Google the products.
