SEO for creatives, trades and service businesses
SEO built around your industry, customers and growth goals
A photographer, plumber and auto body shop may all want more enquiries, but their customers search, compare and decide in completely different ways. I shape your SEO around the services you sell, the areas you cover and the proof people need before they contact you.
Commercial intent first
Visibility connected to real services and enquiries
Local and wider search
Strategies shaped around the markets you serve
Google and AI search
Clear entities, useful answers and connected proof
Personal consultancy
Practical priorities without mysterious agency waffle
One SEO formula does not fit every business
Your search strategy should reflect how your customers actually choose
Someone booking a wedding photographer may spend months comparing style, personality and full galleries. Someone with a burst pipe needs a trustworthy local plumber now. A customer choosing an auto body shop may care about repair methods, insurance work, reviews and turnaround expectations.
SEARCH INTENT
What are people really looking for?
I map services, problems, questions and commercial priorities rather than chasing disconnected keywords.
LOCATION
Where can you genuinely serve?
Local pages, service areas and business profiles should match your real reach—not a giant list of towns in the footer.
TRUST
What proof helps people feel confident?
Portfolios, completed projects, reviews, qualifications and case studies matter differently in each industry.
CONVERSION
What should happen after the click?
The website should guide visitors towards the right next step, from viewing work to requesting a quote or checking availability.
Choose your industry
SEO support shaped around the way your market works
Each industry page explains the search behaviour, website structure, local visibility and trust signals that matter most for that type of business.
Creative businesses
Photographers
Turn a beautiful portfolio into a clearer search journey that attracts more of the right wedding, portrait, family, boudoir or commercial photography enquiries.
Local trades
Electricians
Build local visibility around electrical services while making qualifications, service areas, reviews and business information easier to understand.
Creative businesses
Videographers
Give showreels and project films the crawlable context they need while building visibility around services, industries, locations and completed work.
Construction
Builders and construction companies
Connect building services, target locations and completed projects so potential customers can find your business and judge whether you are right for the job.
Local trades
Plumbers
Become easier to find for urgent and planned plumbing work through clearer service pages, local SEO, Google Business Profile improvements and stronger trust signals.
Local trades
Roofers
Attract enquiries for roof repairs, replacements and maintenance with service-led content, local relevance, completed-project proof and a stronger Google presence.
Automotive services
SEO for auto body shops
Improve visibility for collision repair, paintwork, dent repair and other body shop services while making certifications, insurance relationships, reviews and repair expertise easier for customers to assess.
What the strategy connects
A useful website is more than a collection of optimised pages
01
Commercial website structure
Services, locations, portfolios, projects and supporting content each receive a clear job, reducing confusion and keyword cannibalisation.
02
Local and technical foundations
Google Business Profile, crawlability, indexation, Core Web Vitals, image optimisation, structured data and internal links support the pages that matter.
03
Evidence people can trust
Reviews, project examples, portfolio context, credentials and clear answers help visitors—and AI search systems—understand why your business is credible.
Featured SEO case study
From almost no visibility to 59.5K Google impressions
A focused wedding videography website, clearer search targeting and relevant authority building generated 59,500 impressions, 367 organic clicks and a peak of 784 impressions in one day across the measured eight-month period.
59.5K
Search impressions
367
Organic clicks
784
Peak daily impressions
A practical process
How I turn industry context into an SEO plan
STEP 01
Understand the business
We start with your services, ideal customers, locations, capacity and the work you genuinely want more of.
STEP 02
Find the gaps
I review search results, competitors, content, technical foundations, local presence and current performance data.
STEP 03
Prioritise the work
The roadmap focuses first on improvements most likely to strengthen visibility, website quality and enquiry potential.
STEP 04
Measure useful change
Search Console, Analytics and enquiry actions help us see what is improving and where the next opportunity sits.
Your industry is not listed?
Let’s work out whether I am the right fit
I also support other creative and service businesses where search visibility, useful content and a clearer website can lead to better enquiries. Tell me what you do, where you work and what is currently getting in the way.