Technical SEO and implementation
Technical SEO services that fix what is holding your website back
Your website can look polished, contain genuinely useful content and clearly explain what you offer — yet still struggle to appear in Google because technical problems are quietly getting in the way.
I help creatives, service businesses and small business owners resolve crawling, indexing, duplicate-page, redirect, internal-linking, image-performance and Core Web Vitals problems. Depending on the project, I can make agreed changes directly, create clear instructions for your developer, work alongside your web designer or check that recommendations have been implemented correctly.
SEO experience since 2010
Personal one-to-one support
Practical implementation
WordPress, Wix, Squarespace and Showit
A good-looking website can still be difficult for Google to use
Technical SEO problems are frustrating because they are not always visible when you browse your own website. A page may load perfectly well for you but still be difficult for Google to crawl. An important service page may exist yet remain excluded from the index. Several versions of the same URL may compete with one another, or an old redirect may send visitors through three unnecessary pages before reaching the correct destination.
Image-heavy websites can be particularly deceptive. The gallery looks beautiful, but every page is serving huge original files, loading unnecessary scripts and shifting around while the browser tries to assemble everything.
Then there are automated audit tools. You run a scan, receive 600 warnings and are left wondering whether your website is in serious trouble or whether the tool is simply having a dramatic afternoon. Some warnings matter. Some are low priority. Others are harmless in the context of your particular website. My job is to work out which is which, identify the underlying problem and help get the right changes implemented.
What does technical SEO implementation actually include?
Technical SEO implementation means making changes that help search engines discover, crawl, render, understand and index the correct content on your website.
That can involve repairing redirects, improving crawl paths, resolving duplicate URLs, adjusting canonical tags, correcting indexing directives, optimising images, improving page performance and making your website structure easier for both users and search engines to follow.
Technical SEO creates stronger foundations for organic visibility. It does not replace useful content, relevant services, authority or a clear reason for somebody to choose your business. Think of it as making sure the doors are unlocked, the signs point in the right direction and the lights are switched on. You still need something worthwhile inside the building.
Technical support that solves real problems
Technical SEO problems I can help you solve
Crawling and indexation
I investigate indexing exclusions, incorrect noindex directives, robots.txt restrictions, XML sitemap errors, orphan pages and important content sitting too deeply within the website. The goal is not to force every URL into Google. It is to make sure the pages that matter can be found and processed correctly.
Duplicate pages and canonicals
CMS platforms can generate several versions of the same content through parameters, archives, attachment pages, HTTP and HTTPS versions or old URL structures. I check whether canonical tags are missing, conflicting or pointing to the wrong page, and why Google may be choosing a different preferred URL.
Redirects and broken URLs
I can resolve broken internal links, 404 errors, soft 404s, incorrect 301 or 302 redirects, redirect chains, loops and old URLs pointing to irrelevant destinations. Redirects should lead users to the closest genuinely relevant page — not simply throw everything at the homepage.
Website structure and internal links
I review navigation, crawl depth, breadcrumbs, orphan content, service-page hierarchy and contextual links between related topics. Good internal linking should help visitors continue their journey while showing search engines how your important pages and subject areas fit together.
Metadata and template problems
I investigate missing or duplicated titles, inherited metadata, incorrect robots directives, multiple H1 headings generated by themes, Open Graph settings and SEO plugins overwriting page information. This service focuses on technical setup; persuasive page messaging belongs within my SEO copywriting service.
Image and gallery optimisation
I review image dimensions, compression, WebP and AVIF delivery, responsive images, lazy loading, width and height attributes, galleries, sliders, oversized backgrounds and duplicate media files. The aim is to improve performance without making your photography look as though it was saved from a 2004 flip phone.
Core Web Vitals and performance
I investigate Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift, server response, caching, CSS, JavaScript, fonts, third-party scripts, plugins and mobile loading behaviour. I do not promise a perfect PageSpeed score. The goal is meaningful improvement to speed, stability and user experience.
Structured data and validation
I can review JSON-LD, Organization, Person, Article, BreadcrumbList and Service markup, along with conflicting schema generated by several plugins. Structured data should accurately describe visible content. It can improve clarity, but it does not guarantee rich results or AI citations.
Website redesign and migration troubleshooting
A redesign can improve the appearance of your website while accidentally causing changed URLs, lost internal links, missing metadata, staging-site noindex directives, canonical errors and sitemap problems. I can help identify what went wrong and support the work needed to put it right.
More than another automated SEO audit
Automated crawlers are useful. I use them myself. The problem is that a tool can report a symptom without understanding the business context or the best way to solve it.
- Confirming whether an issue is genuine
- Identifying the likely cause rather than repeating the warning
- Prioritising work by impact, urgency, effort and risk
- Making agreed changes directly where practical
- Preparing developer-ready implementation instructions
- Checking work on staging and on the live website
- Re-crawling important sections and inspecting key URLs
- Monitoring Google Search Console and recording what changed
Already have an audit gathering digital dust?
I can turn the recommendations into a realistic implementation plan and help get the work completed rather than leaving you alone with 47 tabs and a growing sense of regret.
Do you need an SEO audit or technical implementation?
Start with an SEO audit when…
- You do not know why the website is underperforming
- The website has not been reviewed recently
- Several areas of SEO may need attention
- You need technical SEO, content, authority and local visibility reviewed together
- You need a prioritised roadmap before making changes
My SEO audit service looks at the broader SEO picture and identifies what should happen next.
Choose technical implementation when…
- You already have an audit
- A specific crawling or indexing problem is known
- A development backlog needs SEO oversight
- A redesign or migration caused technical problems
- Recommendations need to be implemented and tested
- Your developer needs clearer SEO instructions
Not sure which one you need? Send me a brief explanation of what has been happening and I will point you towards the most sensible starting place.
How I approach technical SEO work
Stage 1
Understand
I review your website, CMS, business goals, recent changes, previous audits and known problems. There is little value in fixing a warning before understanding what the page is supposed to achieve.
Stage 2
Diagnose
I use Google Search Console, Screaming Frog, PageSpeed Insights, Chrome DevTools, CMS settings and manual checks where appropriate. Tools provide data. The important part is interpreting what that data means for your website.
Stage 3
Prioritise
Tasks are ranked by expected impact, urgency, effort, risk and dependencies. An indexing block on a main service page matters more than a minor warning on an old archive page.
Stage 4
Implement
I may make changes directly, update CMS settings, implement redirects, correct links, adjust directives, optimise images or create clear instructions for your developer. Some tasks require hosting, DNS, theme-code or server access, and I explain that before work begins.
Stage 5
Test and monitor
Where relevant, I re-crawl the site, inspect URLs, test redirects, validate structured data, review performance and monitor Search Console. A change is not complete simply because somebody says it has been implemented.
What you receive
The exact deliverables depend on the technical scope, but your project may include:
- A clearly defined technical scope
- A prioritised task list
- Agreed hands-on website changes
- Developer-ready instructions
- Redirect or URL mapping
- Before-and-after crawl checks
- Google Search Console validation
- Performance and schema testing
- A technical change log
- Clear outstanding recommendations and next steps
I explain what is included before the project starts. You will not receive vague promises of “complete optimisation” or a mysterious report filled with warnings and no explanation of what to do with them.
Technical SEO support for the platform you already use
Some changes can be completed inside your CMS. Others may require access to hosting, DNS, a CDN, theme files or a developer. I will be clear about those boundaries rather than discovering them halfway through the work.
WordPress
Support with theme behaviour, plugin conflicts, directives, redirects, images, templates, internal linking and performance.
Wix
A platform-specific review of the SEO controls available, realistic fixes and any technical limitations that need to be worked around.
Squarespace
Support with image-heavy designs, URL handling, templates, metadata and the technical controls available within Squarespace.
Showit
Reviews of heavy layouts, repeated elements, mobile inconsistencies, image delivery and the connected WordPress blog where applicable.
Technical foundations matter across Google and AI search
There is no separate secret technical switch for appearing in AI search. Important pages still need to be accessible, crawlable, indexable, clearly connected through internal links and assigned the correct canonical URL. Structured data should be accurate, and useful content should not be hidden behind unnecessary rendering barriers.
Technical SEO does not guarantee that Google, ChatGPT, Gemini or another system will cite your website. It does remove avoidable barriers that could prevent your content from being discovered and understood properly.
Technical improvements should support measurable visibility
Technical SEO success should be judged by more than the number of warnings removed from a report. Depending on the project, I may assess indexed-page coverage, crawl results, resolved errors, redirect paths, Core Web Vitals, organic impressions, clicks, rankings and enquiries.
A service page may fail to appear in Google because a template-level noindex instruction was inherited during a redesign. Publishing another ten blog posts would not solve that. Removing the directive, restoring relevant internal links and requesting reindexing addresses the actual constraint.
Not every technical fix produces an immediate traffic increase. Some remove a direct blocker. Others improve efficiency, user experience or the website’s ability to grow over time. You can also explore my SEO case study to see how technical work can support wider organic growth when combined with content, structure and authority.
Is technical SEO implementation right for your website?
This service may be right for you if:
- You already know there is a technical problem
- You have an audit that needs implementing
- Search Console is reporting indexing issues
- A redesign or migration caused problems
- You need SEO support for your developer
- You want completed work checked properly
- You want somebody to explain what actually matters
Another service may be better if:
- You do not yet know what is causing the problem
- Your website needs a complete SEO review
- The main issue is weak content or copy
- You primarily need authority or link-building support
- You need a completely new website
- You are looking for guaranteed rankings
Where the cause is unclear, start with an SEO audit. Where the main problem is the page messaging itself, explore my SEO copywriting service.
Work directly with an experienced SEO consultant
You will work directly with me throughout the project. There are no layers of account managers, mysterious departments or long email chains where everybody appears to be “checking internally”.
One-to-one support means fewer handovers, clearer communication, direct accountability and recommendations adapted to your website, resources and level of technical access.
Useful technical SEO resources
Duplicate content guide
Learn how duplicate URLs, canonical tags and conflicting versions of a page can affect your website.
The SEO Tog Inspector
Use my browser extension for quick page-level checks while remembering that a single-page check does not replace a full technical crawl.
Technical SEO FAQs
What is included in technical SEO implementation?
Technical SEO implementation can include changes involving crawling, indexing, redirects, canonical tags, XML sitemaps, internal links, metadata, image performance, Core Web Vitals, structured data and website architecture. The exact scope depends on the problems identified and the level of access available.
Can you make the changes directly to my website?
In many cases, yes. I can make agreed changes directly when they fall within the project scope and I have the required access. Some work may need a developer, hosting provider or platform specialist. Where I cannot safely make a change directly, I can prepare instructions and review the completed work.
What is the difference between an SEO audit and technical SEO support?
An SEO audit investigates the wider SEO picture and identifies what is holding the website back. Technical SEO support focuses on resolving known technical problems, implementing recommendations and checking whether the changes work. An audit tells you what needs attention. Implementation helps get it done.
Can you work with my web designer or developer?
Yes. I can turn SEO recommendations into clearer implementation tasks, answer questions, review proposed solutions and check completed work. This is useful when a developer understands how to make a change but needs guidance on the correct SEO outcome.
Can you fix Google Search Console indexing problems?
I can investigate Search Console indexing problems and address issues that can be controlled through your website, including noindex directives, canonical errors, internal linking, sitemaps, redirects and crawl restrictions. Google ultimately decides what it indexes, so no consultant can guarantee immediate or permanent indexation.
Can you improve Core Web Vitals and PageSpeed scores?
I can identify performance problems and implement or recommend practical improvements. Results depend on your CMS, theme, hosting, scripts, plugins, design and available access. The aim is to improve real loading performance and user experience, not simply chase a perfect laboratory score.
Can you help after a website redesign or migration?
Yes. I can investigate lost URLs, missing redirects, indexing directives, changed metadata, internal-linking problems, sitemap errors and other issues that may appear after a redesign or migration. Where possible, technical SEO should be involved before launch, but post-launch troubleshooting can still resolve many problems.
How will I know whether the technical changes worked?
The validation method depends on the issue. I may use crawl comparisons, redirect testing, URL inspection, source-code checks, structured data validation, PageSpeed testing, Core Web Vitals data and Search Console monitoring. I explain what was changed, how it was checked and what may need further observation.
Let’s fix the technical problems quietly limiting your website
Tell me what has been happening, which platform you use and whether you already have an audit. It also helps to mention any Search Console messages, recent redesigns, important pages and whether a developer is involved.