SEO SERVICES FOR CREATIVES AND SERVICE BUSINESSES
Practical SEO services that turn visibility into enquiries
I help creatives and service businesses become easier to find, understand and trust across Google and AI search. That means stronger pages, clearer site structure, healthier technical foundations and a strategy built around the customers you actually want.
No mysterious reports. No recycled checklist pretending every website has the same problem. You work directly with me, and I focus on the changes most likely to move your business forward.
SEO since 2010
Practical experience across different industries and platforms.
One-to-one support
You speak directly to the person analysing and improving your site.
Google and AI search
Clearer content and entity signals across modern search journeys.
Priorities, not busywork
A focused plan based on impact, effort and business value.
START WITH THE BUSINESS PROBLEM
Which SEO service does your website actually need?
SEO works best when the service matches the bottleneck. A backlink campaign will not rescue confusing service pages, and publishing more blogs will not fix a site Google cannot crawl properly. These are the main ways I can help.
SEO audit and action plan
A detailed review of technical SEO, indexing, content, keyword targeting, internal links, authority, local visibility and the user journey. You receive a prioritised roadmap rather than a giant export of warnings.
SEO consulting
Focused one-to-one guidance when you need a second opinion, a strategy session or help untangling a specific problem. We can review rankings, pages, keywords, competitors or your next move together.
Monthly SEO support
Ongoing strategy and practical improvements for businesses that want steady progress rather than another report gathering digital dust. Priorities can evolve as data, rankings and opportunities change.
SEO content and website copy
Useful service pages, location pages and supporting articles built around search intent—not keyword confetti. The goal is to answer real questions, demonstrate expertise and guide the right visitor towards an enquiry.
Technical SEO and implementation
Help with crawling, indexing, duplicate pages, redirects, metadata, internal linking, image optimisation, Core Web Vitals and other technical problems that can quietly limit an otherwise good website.
Backlinks and authority building
Relevant links, mentions and relationship-led opportunities that support trustworthy pages. No automated blasts, bulk packages or chasing vanity metrics while ignoring whether a link is genuinely useful.
SEARCH IS CHANGING
Your customers are searching beyond ten blue links
Google remains important, but people also discover and compare businesses through AI Overviews, ChatGPT, Gemini, Perplexity, maps, directories and social platforms. I build the foundations that help search systems understand who you are, what you do, where you work and why your business is credible.
- Clear service, location and audience relevance
- Useful content that can be understood and cited independently
- Consistent brand, author and business information
- Internal links that reinforce topical relationships
- Credible mentions, reviews and authority signals
Good AI visibility starts with good SEO
There is no magic “AI optimisation” switch. The strongest starting point is still a technically accessible website, clear entities, useful original content, trustworthy evidence and consistent information across the web.
In other words: make your business easy to understand before asking a search system to recommend it. Otherwise, it is a bit like handing Google a jigsaw puzzle with half the pieces missing.
WHO I HELP
SEO shaped around how your customers search
A wedding photographer, roofer and electrician may all need SEO, but their customers compare them differently. Industry context matters—from the pages you need to the proof, locations, questions and services that deserve the most attention.
Photographers
Build visibility for your services, locations, venues and specialist photography niches without turning a beautiful portfolio into a wall of awkward keywords.
Videographers
Help search engines understand video-led websites through stronger supporting copy, structure, embedded media signals, case studies and targeted service pages.
Plumbers
Improve local visibility for urgent and planned plumbing services while making service areas, qualifications, reviews and contact routes easy to find.
Electricians
Make it easier for homeowners, landlords and commercial clients to find the electrical services you provide in the areas you genuinely cover.
Builders
Target the projects and locations that fit your business, supported by clear service pages, project evidence, local relevance and useful planning content.
Roofers
Reach people searching for repairs, replacements and specialist roofing work while building the local trust needed for a high-consideration service.
PERSONAL, PRACTICAL SUPPORT
You work with me—not a rotating agency team
I understand the awkward gap between “I know my website needs SEO” and “I have no idea what deserves fixing first.” My job is to close that gap with clear analysis, sensible priorities and explanations you can actually use.
Because I also work as a photographer, I know a visually strong website cannot simply be flattened into an SEO template. The same principle applies to trades and service businesses: your site still needs to sound like your business, reflect the work you want and help a real person decide to contact you.
- Direct communication and honest recommendations
- Experience with WordPress, Squarespace, Wix and Showit
- Strategy grounded in search data and business goals
- Clear explanations without hiding behind tool scores
A SIMPLE WORKING PROCESS
From “something is not working” to a clear plan
The exact work changes from project to project, but the thinking follows the same four stages.
01
Understand
I learn what you sell, who you want to reach, where you work and what has already been tried.
02
Diagnose
I look for the real constraints across technical SEO, content, relevance, authority and conversion.
03
Prioritise
Recommendations are ordered by likely impact, urgency, effort and how well they support your goals.
04
Improve
The plan becomes practical changes, useful content and measurement—not a one-off burst of random activity.
SEO SERVICES FAQ
A few sensible questions before we start
SEO should become clearer once you ask for help, not more confusing. These answers cover the questions that usually matter at the beginning.
Which SEO service should I start with?
Start with the decision you need to make. Choose an SEO audit when you need a full diagnosis and roadmap, consulting when you need focused strategic help, and monthly support when you already know you want ongoing progress. When the starting point is unclear, send me your website and I will recommend the most sensible route.
Do you only provide SEO for photographers?
No. Photography remains my flagship specialism, but I also work with videographers, creatives, plumbers, electricians, builders, roofers and other service businesses. The strategy changes to reflect how customers search, compare providers and decide who to trust.
Can you help my business appear in AI search results?
I can improve the foundations that support visibility across Google and AI search: technical accessibility, clear entities, useful content, consistent business information, structured relationships between pages and credible external signals. No consultant can guarantee that a specific AI system will cite or recommend a business.
Do you guarantee first-page rankings?
No. Rankings depend on competition, website quality, search demand, location, authority, algorithm changes and many factors outside any consultant’s control. I provide evidence-led work, transparent priorities and honest reporting rather than guarantees nobody can responsibly make.
Can you make the recommended changes for me?
Implementation depends on the service and your website platform. Some clients want a roadmap for themselves or their developer, while others need hands-on support with content, on-page SEO, technical fixes or ongoing improvements. We can agree responsibilities before work begins.
How long does SEO take to work?
There is no universal timeline. A well-established site fixing a clear technical issue can respond differently from a new business entering a competitive market. I look for useful leading indicators—better crawling, stronger indexing, improved impressions, more relevant rankings and better-quality enquiries—rather than pretending every project follows the same calendar.
Let’s work out what will make the biggest difference
Tell me what your business does, where you want to become more visible and what feels stuck. I’ll help you choose the right starting point—whether that is an audit, a strategy session, content, authority building or ongoing SEO support.