Backlinks for photographers

Surely, if you’re trying to boost your website’s visibility, you would have come across the term ‘backlinks’ already. For photographers navigating the vast digital landscape, understanding the significance of backlinks is akin to unlocking the door to a broader audience.

In this comprehensive guide, we delve into the intricacies of backlinks for photographers—unveiling the why, the how, and the nuances of securing these virtual pathways to elevate your online presence.

In the online world, backlinks serve as crucial pathways that connect one website to another. Essentially, a backlink is a link from one site to another, acting as a virtual endorsement or reference. Backlinks stand out as crucial elements for any website owners looking to boost their online presence. These links act as pathways or recommendations guiding internet users from one corner of the web to another. Backlinks also play a pivotal role in guiding internet users across the vast web, influencing search engine perceptions, and contributing to the overall authority and relevance of a website.

Think of backlinks as recommendations or referrals from other websites. When a website links to yours, it’s like a vote of confidence, saying, “Hey, this site is worth checking out.” Search engines like Google see these backlinks as signals of credibility and trustworthiness.

Here’s why they’re important:

  1. Authority: Backlinks from reputable and authoritative sites signal to search engines that your content is valuable and trustworthy. It’s like getting a recommendation from a respected expert in your field.
  2. Visibility: Backlinks can help increase your website’s visibility in search engine results pages (SERPs). When other sites link to yours, it can boost your site’s chances of ranking higher for relevant keywords.
  3. Traffic: Backlinks can also drive direct traffic to your site. If someone clicks on a link from another site and lands on yours, that’s potential new visitors who might become customers or followers.

In a nutshell, backlinks are like endorsements that help search engines understand the relevance, credibility, and popularity of your website, ultimately contributing to better rankings and visibility online.

For photographers aiming to make a mark in the competitive online space, backlinks play a vital role. These links act as endorsements, signalling to search engines that your photography website is a valuable resource.

The question of quantity doesn’t have a one-size-fits-all answer. The ideal number of backlinks varies based on your local area and niche. To determine the right strategy, analyze your competitors. Assess the number and quality of their backlinks to gain insights into what might work for you. Quality often trumps quantity, so prioritize relevant, high-authority links over sheer numbers.

Follow also known as dofollow links pass authority and influence search rankings, while nofollow links signal to search engines that they shouldn’t transfer authority. Striking a balance between the two is essential, as a natural backlink profile includes both types. While follow links contribute to SEO, nofollow links still play a role in building a diverse and authentic link profile and can send valuable signals to Google if they come from niche related sites.

Not all backlinks are created equal, and discerning between high-quality and low-quality links is vital for a successful backlink strategy. Here are key criteria to consider:

  • Can you trust this website? Trustworthiness is paramount. Backlinks from reputable and trustworthy websites carry more weight with search engines. Aim for links from established sources in the photography or related industries.
  • How relevant is this website? Relevance is key to the effectiveness of backlinks. Seek links from websites that are closely aligned with the photography niche. For instance, links from photography blogs, industry publications, or local business directories can significantly boost your credibility.
  • Is it a high authority website? There are a few third party metrics that predict how authoritative a website is. Domain Authority (DA) by Moz or Domain Rating (DR) by Ahrefs were designed to do just that. Focus on obtaining backlinks from websites with a higher DA, as this can positively impact your own site’s authority. Unfortunately these metrics can be easily manipulated and they often are by sellers on Fiferr or similar platforms to make their websites more attractive to link buyers. That’s why always use…
  • Common sense. Exercise caution and assess the potential risks associated with a particular website. Avoid links from sites created solely for link-building purposes (Private Blog Networks or “PBNs” advertised as ‘High DA websites’). Additionally, stay away from websites that may harm visitors with viruses or misleading information.

The journey to acquiring backlinks for photographers involves a mix of strategic efforts and relationship-building. Here are some effective strategies:

1. Create Exceptional Content:

Google’s guidelines are to craft compelling and shareable content on your photography blog or portfolio. High-quality content naturally attracts links from other websites.

2. Leverage Social Media:

Build your social profiles and link them to your website. Facebook, Twitter, YouTube, Instagram and Pinterest are a strong social base point. Share your work on social media platforms to increase visibility. Engaging content may prompt others to link to your photography website.

3. Build Relationships with Other Photographers:

Connect with fellow photographers, both locally and globally. Collaborate on projects, guest post on each other’s blogs, and naturally earn backlinks.

4. Submit to Blogs

Submit your shoots or events such as real weddings to different wedding blogs. Usually every blog has their ow submission guidelines you will need to follow. You can also use tools like Two Bright Lights to submit your work to multiple blogs.

5. Submit to Directories:

List your photography business in relevant directories, such as local business directories or industry-specific platforms.

6. Create High Authority Profiles

Create profiles on authority websites and forums related to photography and link them to your website. A lot of these profiles allow yo to add a short bio and a backlink to your website. You can also use our backlink building service and use our verified list of platforms.

Monitoring your backlink profile is crucial for assessing the effectiveness of your SEO efforts. There are several tools that can help you track and analyse backlinks and they more or less to the same thing:

Ahrefs: A powerful SEO tool, Ahrefs provides comprehensive insights into your backlink profile. It offers data on the number of backlinks, referring domains, and the authority of linking sites.

Semrush: Semrush is another versatile tool for SEO analysis. It allows you to track backlinks, understand referring domains, and assess the overall health of your website’s link profile.

Moz: Moz’s Link Explorer provides valuable information on your backlinks, including the Domain Authority of linking sites. It’s a user-friendly tool for monitoring and improving your link profile.

Regularly use these tools to keep a pulse on your backlink profile, identify new opportunities, and address any potential issues promptly.


As an experienced SEO specialist with a passion for helping photographers and videographers improve their online visibility, I've spent over 10 years in the industry developing a deep understanding of the unique challenges that creative professionals face when trying to rank their websites and portfolios.

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