Top Free SEO Tools for Photographers and Beyond

Ever thought about boosting your online presence without breaking a bank? We’re about to spill the beans on the best free SEO tools for photographers.

Just practical tools to sprinkle some magic on your website and make you shine in the vast online world.

Gear up and let’s explore the world of freebies that can transform your photography website into an SEO powerhouse. These tools will help you with things like keyword research, blogging, finding new traffic sources and managing your SEO projects

There are lots of SEO tools out there. These are the best ones I found for my wedding photography business and they are FREE. I hope you find them useful too.

1. Google Search Console

Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor and improve their website’s performance in Google search results. It provides valuable insights into how Google crawls and indexes your website, identifies potential issues, and gives recommendations for improvement.

Some of the key features of Google Search Console include:

  • Performance reports: shows you how many clicks and impressions your website receives in Google search results, as well as click-through rates and average position.
  • Index coverage reports: lets you see how many pages on your website are indexed by Google and identify any indexing issues.
  • URL inspection tool: allows you to check the current status of a specific URL on your website in Google’s index and identify any issues that need to be fixed.
  • Security issues: alerts you to any security issues on your website, such as malware or hacked content.
Google search console screen

Photographers can use Google Search Console to improve their website’s performance in Google search results and drive more traffic to their website. Here are some ways photographers can use Google Search Console:

Monitor website traffic

Photographers can use Google Search Console to monitor the number of clicks, impressions, and click-through rates for their website. This information can help them identify which pages on their website are performing well and which ones need improvement.

Identify keywords

Google Search Console provides data on which keywords are driving traffic to your website. Photographers can use this information to optimize their content for these keywords and improve their search engine rankings.

Fix indexing issues

Google Search Console can alert photographers to any indexing issues that may be preventing their website from ranking well in search results. Photographers can use this information to identify and fix any issues with their website’s structure, content, or technical SEO.

Submit sitemaps

Photographers can use Google Search Console to submit sitemaps of their website to Google. This helps Google crawl and index their website more efficiently and accurately.

Improve mobile usability

Google Search Console provides information on how mobile-friendly your website is. Photographers can use this information to make improvements to their website’s design and functionality to improve the mobile user experience.

Core Web Vitals, the recent addition to the console allows you to monitor important metrics related to user experience which has been becoming more and more important as a ranking factor in the modern SEO world.


2. Keyword Surfer

Keyword research is one of the essential steps in SEO. For a lot of keywords you can use a traditional keyword research tool like SEMrush, Scrapebox or Ahrefs. These tools are great but they come at a price. An alternative and free way to go (especially if you’re a freelance photographer) is to use Keyword Surfer Chrome extension for keyword research.

Keyword Surfer search bar showing monthly search volume for a chosen keyword

This free SEO chrome extension will help you find out which words are related to your niche and provide you with monthly search volumes.


Keyword Surfer Chrome Extension showing monthly search volumes for keywords

3. Keyword Planner

Keyword Planner is a free tool from Google that helps in finding the most relevant keywords for any website. This tool is primarily used for search engine optimization (SEO) purposes to identify the best keywords to target for a website. Keyword Planner allows users to enter a word or phrase relevant to their business or website and receive suggestions for related keywords that they can target. The tool also provides users with data on the average monthly search volume, competition level, and suggested bid for each keyword.

Photographers can use Keyword Planner to find relevant keywords related to their niche and optimize their website content accordingly. By researching the right keywords, photographers can target the right audience and increase their website’s visibility in search engine results pages (SERPs).


The screenshot shows the Google Keyword Planner interface, displaying a list of keywords and their respective search volumes. The tool allows users to enter keywords and get insights into search volumes, competition, and other metrics to help with keyword research and planning for SEO and PPC campaigns. The interface is clean and easy to use, with options to filter and sort the data based on various criteria.

 4. Schema Builder

Schema markup code is used to help search engines to better understand what your pages are about. Generating and including schema code on your website can improve your SERP presence with rich snippets. These can be used to promote local businesses, organisations, events, reviews or FAQs pages. Schema Builder is another free SEO tool you can use to improve your SERP visibility and click through rates.


Schema builder showing different schema detected on a page.

5. Moz Bar

MozBar is a free SEO toolbar from Moz, one of the leading SEO software providers. It is a browser extension available for Google Chrome and Mozilla Firefox. MozBar provides some useful SEO metrics and features that can help photographers optimize their website and improve their search engine rankings.

MOZ bar chrome extension showing domain data including domain and page authority and spam scores and number of backlinks.

Photographers can use MozBar to gain valuable insights about their website’s SEO performance, such as: keyword research, link analysis, domain analysis (the famous Domain Authority aka DA).


6. Yoast or RankMath

Both Yoast and RankMath are great WordPress plugins to improve your onsite SEO. Yes this one is WordPress specific but a lot of us photographers use this blogging platform. These free seo plugins for WordPress allow you to customise your meta titles and meta descriptions, check your blog post’s readability and can monitor internal links linking between your posts and pages.

These plugins can also generate an xml sitemap of your website that you can submit to Google Search console to improve the indexing of your site. With these sitemaps you can easily control what you want Google to index and exclude any less important pages within your site from the index.

Yoast’s website

Rank Math’s website

Seo analytics dashboard available in Yoast pluging for wordpress websites.

7. Ubersuggest

Ubersuggest is a comprehensive keyword research tool that goes beyond basic keyword suggestions. It provides photographers with valuable insights into search volume, keyword difficulty, and related keyword ideas. You can use it to discover high-performing keywords relevant to your niche. Ubersuggest no longer has a free plan but they do offer a Free trial which is still very useful.


Keyword research tool available with Ubersuggest free trial.

8. Answer The Public

Understanding the questions potential clients might have is crucial for creating content that resonates. AnswerThePublic helps photographers discover the queries people are asking related to their photography services. By incorporating these insights, photographers can address common concerns and provide valuable information, enhancing the relevance of their content and potentially improving search engine visibility.


Keyword data visualisation available in Answer The Public's dashboard.

9. GTmetrix

Website speed is a critical factor for SEO success. GTmetrix is a powerful tool that analyzes a website’s performance, providing detailed reports on loading times and identifying areas for improvement. Photographers can use GTmetrix to ensure their websites load quickly, providing a positive user experience and potentially boosting search engine rankings.


10. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop application that crawls websites, analyzing various on-site SEO elements. For photographers, this tool can identify issues such as broken links, missing meta tags, and duplicate content. By regularly using Screaming Frog, photographers can maintain a technically sound website, which is essential for effective SEO.


11. Google docs, sheets and drive

Google Docs, Sheets, and Drive are three free tools offered by Google that can be extremely helpful for SEO purposes. While they may not be designed specifically for SEO, these tools can be used for a wide range of tasks related to SEO.

Google Docs is a word processing tool that allows you to create and edit documents online. This tool can be used for creating and editing SEO-related content, such as blog posts, landing pages, and meta descriptions. With Google Docs, you can collaborate with other team members in real-time, making it easier to work together on larger SEO projects.

Google Sheets is a spreadsheet tool that can be used for a variety of tasks related to SEO. For example, you can use Sheets to manage your backlinks, create keyword maps, or track your website’s traffic and rankings over time. With Google Sheets, you can easily share your work with others and collaborate on larger SEO projects.

Google Drive is a cloud-based storage solution that allows you to store and share files online. With Drive, you can share your Google Docs and Sheets with others, making it easy to collaborate on SEO-related projects with team members or clients.


12. Trello

Trello is a project management tool that can be used for a wide range of tasks related to SEO. With Trello, you can create boards for different aspects of your SEO projects and easily collaborate with team members.

Trello’s boards are essentially virtual bulletin boards that can be customized for different projects. You can create lists within each board that represent different stages of the project, and then add cards to each list to represent individual tasks.

Using Trello for SEO can be very helpful. Here are some of the ways you can use Trello for SEO-related tasks:

  1. Content planning: Use Trello to plan your content calendar and keep track of your blog post ideas. You can create a board for your content calendar and then create lists for each month. Within each list, you can add cards for each blog post idea, including the title, topic, and due date.
  2. Link building: Use Trello to manage your link building efforts. You can create a board for your link building campaign and then create lists for each stage of the campaign, such as outreach, follow-up, and success. Within each list, you can add cards for each individual link prospect, including the contact information, outreach email, and follow-up reminders.
  3. Collaboration: Trello makes it easy to collaborate with team members on SEO-related projects. You can invite team members to your board and assign them to specific cards or lists. You can also leave comments and attachments on each card, making it easy to exchange ideas and feedback with team members.
  4. Task management: Use Trello to manage your individual SEO-related tasks. You can create a board for your own tasks and then create lists for each stage of the project. Within each list, you can add cards for each individual task, including a description, due date, and any relevant attachments.



In today’s digital age, having a website is crucial for photographers to showcase their work and attract potential clients. However, having a website alone is not enough to ensure success. It’s essential to optimize your website for search engines so that your target audience can find your website easily. Search engine optimization (SEO) is the process of improving your website’s visibility in search engine results pages (SERPs) for relevant keywords.

Using free SEO tools can help photographers save time and money while improving their website’s search engine rankings. These tools provide valuable insights into how your website is performing in search engine results and identify opportunities for improvement. By using free SEO tools, photographers can:

  • Identify relevant keywords to target
  • Monitor website traffic and engagement
  • Fix technical SEO issues
  • Optimize content for search engines
  • Track search engine rankings

Use free SEO tools for photographers like Google Analytics, Google Search Console, Keyword Planner, MozBar, Trello, and Google Docs to improve your website’s search engine rankings and drive more traffic to your website.

As a call to action, photographers should start using these free SEO tools today to improve their website’s visibility in search engine results and grow their business.


Are there free SEO tools available for photographers and videographers?

Absolutely! There are several free SEO tools that can significantly benefit photographers and videographers. The article highlights tools like Google Search Console, Google Keyword Planner, and more, providing valuable insights without costing a penny.

Does Google offer any free SEO tools for website optimization?

Yes, Google provides free SEO tools that can enhance your website’s performance. Two notable tools mentioned in the article are Google Search Console (GSC) and Google Keyword Planner. GSC offers insights into website performance, while Keyword Planner assists in finding relevant keywords for optimization.


As an experienced SEO specialist with a passion for helping photographers and videographers improve their online visibility, I've spent over 10 years in the industry developing a deep understanding of the unique challenges that creative professionals face when trying to rank their websites and portfolios.

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